Moreover, it has branded the Staples Arena in Los Angeles, which has now become the Arena. In addition, it will be a sponsor of the upcoming 2022 World Cup in Qatar. But is also featured in Formula 1 races. It had been the protagonist during the Superbowl, with the commercial with Lebron James. Whereas it is now a well-known reality in the world of sports. It did so in style, on the night of the Oscars, when the most coveted awards are handed out to actors, directors, and anyone who is involved in cinema. Perhaps this is one of the first times the exchange has approached the world of cinema. This time it was for a charitable cause, but by now has become a regular at big events. Proceeds will be used by the Red Cross and Red Crescent to purchase food, water, medicine and other necessities for the Ukrainian people. ![]() Donations can be made in cryptocurrency, or by paying with fiat currency directly on the Red Cross and International Crescent website.Īlternatively, it is possible to buy NFTs from “The Art of Giving” collection, works created by with 33 independent artists.ĭonations, in any form, will be possible until 31 March at 11.59 PM (UTC). collects donations for Ukraine DonationsĬ is aiming to raise $1 million, having already donated another $1 million to the same organization. We’re matching donations to alleviate the humanitarian crisis in UkraineĬ/donate”. In Ukraine, the basics are now essentials. “Bread, hot soup, blanket, medicine, bandages, batteries, flashlights, shelter, hope. It is a black background in which this text alternates: The commercial is 30 seconds long and does not show cryptocurrencies at all. The International Red Cross and Red Crescent is one of the most important humanitarian movements in the world. The spot on the night of the Oscars is in fact a fundraising campaign to support the International Red Cross and Red Crescent in helping the Ukrainian people, who have been devastated by the Russian attack. ![]() ![]() In contrast to what happened during the Superbowl, which featured a commercial for the “Fortune Favors the Brave” campaign with Lebron James, this time wanted to encourage donations in support of Ukraine. The spot aired last night was announced by the popular exchange on its official channels. at the Oscars with a spot for UkraineĬ at the Oscars with a spot for Ukraine.
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